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ECT News Community   »   CRM Buyer Talkback   »   Re: 5 Traps to Avoid in Social CRM for Retail



Re: 5 Traps to Avoid in Social CRM for Retail
Posted by: Erika Morphy 2013-10-17 07:15:18
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It is difficult to overstate the importance of social CRM to retailers given the almost tailor-made suitability of Facebook, Twitter, Pinterest et al. for reaching out and engaging with customers. What's less clear, however, is exactly how retailers should use social CRM to talk with those customers. Is it open season for social media? That is, is it fair for customers to expect to conduct all of their business over social media? What steps are required for a retailer to launch a social CRM program, anyway?


Re: 5 Traps to Avoid in Social CRM for Retail
Posted by: Maximizer CRM 2013-10-25 00:55:56 In reply to: Erika Morphy
I think there’s some very insightful points in your pitfalls Erika, really enjoyed the article! Whenever I advise on social CRM requirements for retailer users, I commonly have to highlight the need to actively use the data they’re gaining from their social media management efforts – not to let it simply become a reactive mechanism. Luckily with Maximizer CRM you can track and monitor all key social media data to find insightful strengths and weaknesses of your approach.
- Matt Ranger, Head of Sales - EMEA
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