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ECT News Community   »   CRM Buyer Talkback   »   Re: In Mobile Video Ads, Good Things Must Come in Small Packages



Re: In Mobile Video Ads, Good Things Must Come in Small Packages
Posted by: Erika Morphy 2013-08-20 14:54:29
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When the expected surge in mobile video advertising arrives, it's not just consumers
who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be "short and sweet" -- as in 15 seconds, said Anthony Iacovone, founder and CEO of AdTheorent. "Ads longer than 15 seconds should be choice-based -- that is, able to be skipped by the consumer," Iacovone said.


Re: In Mobile Video Ads, Good Things Must Come in Small Packages
Posted by: michelle1974 2013-08-28 17:48:52 In reply to: Erika Morphy
Mobile is still light years away from its potential in the global media marketing field.
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