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ECT News Community   »   CRM Buyer Talkback   »   Re: Samsung Bests Apple on Customer Satisfaction



Re: Samsung Bests Apple on Customer Satisfaction
Posted by: Enid Burns 2013-08-01 06:57:20
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Apple's iPhone may frequently be viewed as the leader in the smartphone category, but it's actually two Samsung devices that got the highest scores in a recent smartphone customer satisfaction study from American Customer Satisfaction Index. Specifically, Samsung's Galaxy S III and Galaxy Note II tied for the top two scores in the new survey, ACSI reported on Wednesday, followed by the iPhone 5, iPhone 4S and the iPhone 4 closely behind.


Re: Samsung Bests Apple on Customer Satisfaction
Posted by: SalesProCRM 2013-08-01 07:29:36 In reply to: Enid Burns
I believe the environment and social groups have a huge influence on buying decisions in the tech space. I spend my days visiting potential clients demoing our service and rarely is there a divide within the office of the devices being used. It's generally clear they are all either Berry users that say they would never change or iPhone users that couldn't imaging how anyone could survive without etc etc Peer groups hands down have a big influence.
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