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ECT News Community   »   CRM Buyer Talkback   »   Re: Building Loyalty When Customers Are a Moving Target

Re: Building Loyalty When Customers Are a Moving Target
Posted by: Vivian Wagner 2012-12-10 20:58:16
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When Double Cola wanted to encourage its customers to keep coming back for more of its vintage fizzy drink, it started a rewards program. Using tried-and-true loyalty methods, the company offered customers the opportunity to turn over the cola's caps, earn points, and get discounts and merchandise. "These guys wanted to come into the current generation," said Michael Levy, president of Online Reward, the company that designed Double Cola's rewards program.

Social is the new word-of-mouth
Posted by: AdamW 2012-12-14 14:55:51 In reply to: Vivian Wagner
Great post, Vivian - social media is absolutely key to customer loyalty. Not only is it the fastest and cheapest method for businesses, but it's also the most convenient for consumers.

Re: Building Loyalty When Customers Are a Moving Target
Posted by: ShepHyken 2012-12-14 05:57:32 In reply to: Vivian Wagner
Customer loyalty programs should be more than a bribe to get customers to come back. The best loyalty comes from companies that have such a great product or service that the customer would want to be loyal regardless of the loyalty programís incentive. The loyalty program is just a bonus.
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Which best describes what you think about requiring Covid-19 "vaccine passports?"
It will prompt more people to take the vaccine to help end the virus.
It will lessen restrictions and provide more freedom for individuals.
It is a violation of privacy and civil liberties.
It will lead to stigma and discrimination.
It will encourage counterfeits and other criminal activities.