CRM Buyer Talkback

Re: Waiting for B2B Mobile CRM
Posted by: Erika Morphy 2012-10-21 12:13:15

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It is not hard at all to find an example of a mobile B2C CRM app -- all one has to do is fire up the nearest smartphone. But B2B mobile CRM? That is a qualified yes -- assuming one is willing to limit one's thinking to salesforce automation as a B2B discipline. To be sure, there is a case to be made for that argument -- consider mobile CRM apps in the pharmaceutical industry, for example. When, though, will B2B mobile CRM expand beyond this traditional deployment?

Re: Waiting for B2B Mobile CRM
Posted by: Danielyhkim88 2012-10-21 12:46:16 In reply to: Erika Morphy

Thanks for the information!
With the inevitable advancements in technology, CRM integration has become even more manageable with the introduction of apps that allow you to update data with your phone.
Apps are certainly the future of CRM integration and as a member of the GreenRope family, I highly recommend that every employee download and utilize CRM apps. With the increased ease and usage of the CRM software, apps have provided another form of communication amongst employees that encourages efficiency and can further increase brand awareness.
As a member of the GreenRope family, I have seen the benefits of CRM integration when data is updated instantly with mobile apps. The ease of adoption will only help to decrease the largest hurdle that CRM integration faces.