CRM Buyer Talkback

Re: Insidesales.com Aims to Keep Leads on the Front Burner
Posted by: Erika Morphy 2012-05-04 15:25:02

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Imagine walking into a department store on a Wednesday morning and spotting a pair of shoes you feel that you must acquire, or life will have no meaning. You excitedly ask the sales rep if you can try on a pair in your size and she says, "Sure, why don't you come back on Friday?" That deflating experience occurs all the time on the Web, said Ken Krogue, president of
InsideSales.com. Together with MIT and the Harvard Business Review, InsideSales.com has conducted research that found the average company took 46.5 hours to respond to a lead. The industry best practice, Krogue drily noted, is five minutes.

Re: Insidesales.com Aims to Keep Leads on the Front Burner
Posted by: toldroyd 2012-05-18 22:04:07 In reply to: Erika Morphy

Companies run the Internet race to spin up a great web site and then bounce off the tape at the finish line. Even companies that deploy marketing automation are found lacking in meeting customer expectations if they fail to implement sales automation. #FailSales