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ECT News Community   »   CRM Buyer Talkback   »   Re: The Opposite of CRM

Re: The Opposite of CRM
Posted by: Denis Pombriant 2011-07-11 09:00:14
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Ever wonder what the opposite of CRM would be? I have. In my ruminations it's not as simple as matter and antimatter, up and down, left and right -- though few of us would consider antimatter very simple. If I gave you written directions to my house, you couldn't get home simply by turning the sheet upside down. Opposite isn't simply backward. We have been treated to several examples of anti-CRM recently in news items involving Versace, Silvio Berlusconi and the now-defunct British weekly, The News of the World .

Reverse CRM?
Posted by: choppen5 2011-07-11 19:53:30 In reply to: Denis Pombriant
Denis, great post. I offer the idea of "reverse crm" being the opposite of "Opposite CRM"!

Lot of double negatives there....
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