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ECT News Community   »   CRM Buyer Talkback   »   Re: 3 Smart Social CRM Things You Already Do

Re: 3 Smart Social CRM Things You Already Do
Posted by: Christopher J. Bucholtz 2011-02-24 13:07:30
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As I've written before, social CRM best practices don't exist -- but only because in order to be most effective, each business needs to tailor its social CRM approach to its specific customers. However, that doesn't mean you're doomed to a long evaluation process and a tough spell of trial-and-error efforts that won't pay off for years. There are other CRM-related activities your company probably already engages in, and the things you learn from those activities can give you a foundation of knowledge for building a social CRM strategy.

Social Media Measuring tools
Posted by: caymanian 2011-02-24 13:09:26 In reply to: Christopher J. Bucholtz
Great article but what tools are available for measuring social media?
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