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ECT News Community   »   CRM Buyer Talkback   »   Re: Strike While the Social CRM Iron Is Hot



Re: Strike While the Social CRM Iron Is Hot
Posted by: Christopher J. Bucholtz 2010-03-24 04:02:09
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"If you can't measure it, you can't manage it." If you haven't heard that one multiple times, you aren't really in business. It's a truism -- and part of being a truism is that it's true, for the most part. When a new business strategy emerges, it can temporarily topple truisms -- but soon, they're back and as applicable as ever. That disruptive period can be confusing, but also exciting and rife with opportunity. Such is the case with Social CRM.


Social Net redefining CRM
Posted by: Intelestream 2010-04-22 00:39:24 In reply to: Christopher J. Bucholtz
Great article. No doubt social networking is redefining CRM. For further reading, Intelestream has recently published a whitepaper about the subject. The whitepaper defines the concept of Social CRM, offers strategies that can help organizations better leverage social networking as part of their overall customer management strategy, and outlines steps that businesses can take to develop a tangible integration between social networking and traditional Customer Relationship Management. The paper can be read at http://www.intelestream.net/en/whitepapers/the-power-of-social-crm.html
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