Eighty percent of participants in a recent Capgemini consumer survey said they would pay more for a better customer experience, and 9 percent were willing to pay up to 50 percent more. Researchers polled 3,300 customers of 125 companies in the utilities, consumer products, retail, retail banking, and Internet-based services sectors. Among the respondents were 450 senior executives from customer experience, customer service, IT, marketing and sales departments at 150 companies.
I would expect clients to be willing to pay more for great customer services, but for being pleased?! That's something new.
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Consumers Will Pay to Be Pleased: Survey
Posted by: Richard Adhikari July 6, 2017 02:15 PMEighty percent of participants in a recent Capgemini consumer survey said they would pay more for a better customer experience, and 9 percent were willing to pay up to 50 percent more. Researchers polled 3,300 customers of 125 companies in the utilities, consumer products, retail, retail banking, and Internet-based services sectors. Among the respondents were 450 senior executives from customer experience, customer service, IT, marketing and sales departments at 150 companies.
Artur @ Pareto CRM