Omnichannel support and communications are becoming essential for brands, as consumers’ increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies when and how they want. However, brands lack the necessary expertise and infrastructure, and are turning to mobile network operators, or MNOs, to acquire omnichannel capabilities, suggests the CMO Council. The organization considered the survey responses of marketing leaders, along with other data, to reach its conclusions.
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Rise in Mobile Commerce Fuels Demand for Omnichannel Service
Posted by: Richard Adhikari August 30, 2017 02:49 PMOmnichannel support and communications are becoming essential for brands, as consumers’ increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies when and how they want. However, brands lack the necessary expertise and infrastructure, and are turning to mobile network operators, or MNOs, to acquire omnichannel capabilities, suggests the CMO Council. The organization considered the survey responses of marketing leaders, along with other data, to reach its conclusions.