There is little doubt that the Internet has altered the way U.S. consumers think about shopping. E-commerce sales grew 15.6 percent in 2016 and now account for 11.7 percent of all retail sales. Amazon accounts for a whopping 43 percent of those e-commerce sales. Amazon, in particular, has changed the way consumers think about e-commerce sales, or etail. If you live in a major city like Phoenix, which has a major distribution center, it is not uncommon to order items sold by Amazon and have them delivered the same afternoon.
This is good article,
I like the most "Try it before you buy it" concept. It might be possible that it cannot work for all types of products, but it will gain attention of more consumers towards products presented with this concept.
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Can Amazon Reinvent the Shopping Experience?
Posted by: Jim McGregor June 27, 2017 12:12 PMThere is little doubt that the Internet has altered the way U.S. consumers think about shopping. E-commerce sales grew 15.6 percent in 2016 and now account for 11.7 percent of all retail sales. Amazon accounts for a whopping 43 percent of those e-commerce sales. Amazon, in particular, has changed the way consumers think about e-commerce sales, or etail. If you live in a major city like Phoenix, which has a major distribution center, it is not uncommon to order items sold by Amazon and have them delivered the same afternoon.
I like the most "Try it before you buy it" concept. It might be possible that it cannot work for all types of products, but it will gain attention of more consumers towards products presented with this concept.