There may still be another 18 months or so before the next presidential election, but it’s already become very clear that Web 2.0 technologies have changed the terrain of the political campaign process. MySpace, Facebook, YouTube and “Second Life” have all become a standard part of this new campaign world, as candidates reach out to voters in the places where they spend ever-increasing amounts of time. Meanwhile, the candidates’ own Web sites have become a critical piece of their communication, fund-raising and community-building efforts.
Interesting article to be sure, but equating download speeds, down time and time it takes to make a donation as features relevant to Campaign 2.0/Web 2.0 technologies is a little wide of the mark. To be sure, the points raised will definately have a profound effect on voter behaviour, as the research companies make clear, but have the candidates chosen Web 2.0 sites as a campaign tool?? Not yet me thinks!!
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Campaign 2.0: Whose Web Site Is Winning?
Posted by: Katherine Noyes May 12, 2007 01:30 AMThere may still be another 18 months or so before the next presidential election, but it’s already become very clear that Web 2.0 technologies have changed the terrain of the political campaign process. MySpace, Facebook, YouTube and “Second Life” have all become a standard part of this new campaign world, as candidates reach out to voters in the places where they spend ever-increasing amounts of time. Meanwhile, the candidates’ own Web sites have become a critical piece of their communication, fund-raising and community-building efforts.
To be sure, the points raised will definately have a profound effect on voter behaviour, as the research companies make clear, but have the candidates chosen Web 2.0 sites as a campaign tool??
Not yet me thinks!!