It was a time-tested tactic during ancient Roman times for generals to embrace their adversaries and bring them into the fold when they represented significant threats to the Empire that they could not otherwise defend against. A modern variation of this practice is becoming common across the media and communications business-scape. Long-established industry leaders are increasingly embracing the profusion of emerging new digital media production and distribution technologies available in today’s fast-changing media markets.
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At the Movies: Digital Delivery Takes Off, Part 1
Posted by: Andrew K. Burger May 22, 2007 04:00 AMIt was a time-tested tactic during ancient Roman times for generals to embrace their adversaries and bring them into the fold when they represented significant threats to the Empire that they could not otherwise defend against. A modern variation of this practice is becoming common across the media and communications business-scape. Long-established industry leaders are increasingly embracing the profusion of emerging new digital media production and distribution technologies available in today’s fast-changing media markets.