Intel on Monday introduced its Broadwell processor platform to the world, and it is an impressive piece of technology. Stepping outside of its normal two-step process of first releasing the processor and then updating the platform, Intel is doing both this cycle, and the end result is a massive step forward in terms of size and power efficiency. Intel is stepping solidly into turf once owned by the ARM technology most commonly found in tablets and smartphones. Intel’s prototype tablet actually is thinner and lighter than an iPad Air.
Here's the thing: the processor they demoed was one of their Core M (aka -Y) tablet class models. Apple always uses the slightly higher TDP -U models for the Air (said models are common to other ultrabooks as well). If Apple really wanted, they could use Core M in the iPad, but that would necessitate porting everything over from ARM.
Apple doesn't care about cannibalization. They have said so and the iPad is proof they don't care. They released it even though it was going to cannibalize Macs somewhat.
So they certainly don't care the other way either. It's not like their MBA market is anywhere near their iPad market so they wouldn't mind selling iPad users a MBA instead at 2x the cost of a low end Ipad.
They aren't putting touch into Macs because it makes little sense so far.
All that is fine that Broadwell competes with ARM based designs, but why can't Apple counter with it's next generation A8 or A9 processors? The A7 was already called desktop class and was twice as fast as the previous generation.
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Intel’s Broadwell: What Happens When the MacBook Air Is Thinner Than the iPad Air?
Posted by: Rob Enderle August 11, 2014 09:01 AMIntel on Monday introduced its Broadwell processor platform to the world, and it is an impressive piece of technology. Stepping outside of its normal two-step process of first releasing the processor and then updating the platform, Intel is doing both this cycle, and the end result is a massive step forward in terms of size and power efficiency. Intel is stepping solidly into turf once owned by the ARM technology most commonly found in tablets and smartphones. Intel’s prototype tablet actually is thinner and lighter than an iPad Air.
So they certainly don't care the other way either. It's not like their MBA market is anywhere near their iPad market so they wouldn't mind selling iPad users a MBA instead at 2x the cost of a low end Ipad.
They aren't putting touch into Macs because it makes little sense so far.