After Barnes & Noble bled serious cash trying to create its own Nook e-reading tablets to compete with Amazon’s Fire and Apple’s iPad — eventually, scrapping most of the Nook-building unit — I figured it was pretty much down for the count. The announcement in June of its deal to let Samsung give select tablets the “Nook” brand seemed more like a cry for help them a business decision that had much chance of success. I have to admit that I utterly missed how important this little summertime move really was, and will prove to be.
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Nook Redux: Is B&N Shooting Itself in the Foot?
Posted by: Chris Maxcer August 21, 2014 04:23 PMAfter Barnes & Noble bled serious cash trying to create its own Nook e-reading tablets to compete with Amazon’s Fire and Apple’s iPad — eventually, scrapping most of the Nook-building unit — I figured it was pretty much down for the count. The announcement in June of its deal to let Samsung give select tablets the “Nook” brand seemed more like a cry for help them a business decision that had much chance of success. I have to admit that I utterly missed how important this little summertime move really was, and will prove to be.