With every new iPhone release, Apple delivers a handful of new iPhones to a select few industry journalists to review. How are those journalists and publications selected? First, they are known to appreciate the Apple aesthetic — they have written dozens of positive reviews. No Apple haters allowed, which makes sense. It’s important to set the stage for positive vibes when launching a new product — a professional marketing launch with billions of dollars on the line is never organic.
I just found and read "The iPhone 6 (And 6 Plus) Go To Disneyland" by Matthew Panzarino at TechCrunch. This is the best review I've seen yet, by far -- it just doesn't claim that smartphones are "personal," it puts the new iPhones to use in a personal way, and he's not afraid to share his experience. He still hedges his bets against angering Android fans, but it's clear that his enthusiasm isn't technology for technology's sake -- it's for what the new iPhones were able to bring to his life experience. Great stuff for an early review: http://techcrunch.com/2014/09/17/life-is-tough/
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Early iPhone 6 Reviewers Might as Well Be Rating Vacuum Cleaners
Posted by: Chris Maxcer September 18, 2014 05:56 AMWith every new iPhone release, Apple delivers a handful of new iPhones to a select few industry journalists to review. How are those journalists and publications selected? First, they are known to appreciate the Apple aesthetic — they have written dozens of positive reviews. No Apple haters allowed, which makes sense. It’s important to set the stage for positive vibes when launching a new product — a professional marketing launch with billions of dollars on the line is never organic.