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Salesforce VP Lynne Zaledonis: Intelligence Is the Next Generation of CRM
June 28, 2016
Salesforce VP Lynne Zaledonis drives product marketing and sales enablement for Sales Cloud. In order to succeed in the age of the customer, companies need to understand that the new cloud, mobile and social world we find ourselves in "has produced trillions of pieces of customer data, and it's totally changed how we engage with our customers, and how they engage with us," Zaledonis said.
Oracle VP Des Cahill: Get in Tune With Your Customer
June 20, 2016
Oracle Vice President Des Cahill is the company's head CX evangelist. An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories. One of the main CRM challenges businesses face today is adjusting to the era of the empowered consumer, suggested Cahill.
SugarCRM CTO Clint Oram: Make Every Customer Experience Extraordinary
June 8, 2016
SugarCRM cofounder Clint Oram is one of the original architects and developers of the Sugar application. As the company's CTO, he currently leads SugarCRM's corporate development strategy and alliances teams. The biggest CRM challenge right now is that "technology is changing the way customers work with companies," Oram said. "Technology has driven speed and relevancy expectations through the roof."
Crafting an Online Strategy, Part 4: Homegrown Marketing
April 27, 2016
As a maker in an e-commerce world, you have to get the word out about what you're creating. Whether you're crafting candles or jewelry, marketing leads to sales. It's one thing to set up a booth at a craft fair and meet customers face to face, but it's another thing entirely to market online. Becoming comfortable with digital marketing techniques needs to be one of your primary priorities.
Crafting an Online Strategy, Part 3: How to Get Paid for Your Wares
April 21, 2016
If you're just starting to sell your crafts or other handmade items online, one of the first decisions you'll need to make is how to accept customer payments. There are a variety of choices for payment processing, and many crafters use several. The methods you choose will depend on the needs of your business and your customers. One of the most common payment methods for small businesses is PayPal.
Crafting an Online Strategy, Part 2: Where to Sell What You Make
April 14, 2016
You're making soap or jewelry or handcrafted leather bags, and you want to sell them online. Where do you go? What spaces work best? How do you decide where to sell your wares? It's important to choose the right selling spaces for your products and business strategy. Selling on your own site lets you control how your products are represented, while third-party sites offer a network of customers.
Crafting an Online Strategy, Part 1: Which Wares Should You Sell?
April 7, 2016
If you like to make soaps, candles, pendants, pouches or any other crafts, you might be thinking of riding the wave of craftspeople who sell their wares online. Digital marketplaces are opening a wealth of opportunities for makers. Once you've decided to stake your claim in the world of online handicraft sales, however, what's the best way to determine what to make and sell? Here are some tips.
Surprise Success: What to Do When Sales Go Through the Roof
December 22, 2015
Success is a good thing. Sometimes, however, surges in orders and sales cause headaches for e-commerce companies. The key is to expect the unexpected. Planning ahead can help ensure that sales spikes are handled as smoothly as possible. "It's never too early to start planning for growth," said Marg Hyland, founder of Pegeen. "You need to be prepared."
Going Big: Preparing to Grow Your E-Commerce Startup
December 8, 2015
Though startups start small, if all goes well, they eventually will experience growth. It's vital, therefore, for entrepreneurs to plan for this growth. Yet what does it mean to prepare for growth? We talked to some experts, who offered tips for making your way down the yellow brick road to success. The first thing many e-business owners emphasize is that success isn't measured just by profits.
How to Go Viral: E-Commerce Marketing Strategies
December 1, 2015
Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important to have a balanced and far-reaching strategy -- one that's just as focused on reaching long-term goals as it is on going viral.
Channel Choosing: Where and How to Sell Online
November 10, 2015
Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business' sales strategy. Choosing where to sell products online requires evaluating the fit between channel and product.
Starting a Startup: Tips for Budding E-Commerce Entrepreneurs
October 26, 2015
So you're thinking of starting an e-commerce business. It's an exciting prospect, but it can be daunting. How do you even begin? How can you ensure that your startup gets past being a startup? It's important to understand one thing about e-commerce: Just because it's online doesn't mean it's easy. With that in mind, here are a few tips to get you going with your enterprise.
Hear, Hear: The Rise of Social Listening
November 24, 2014
Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To pull it off, Evian coordinated its social listening efforts and its marketing strategy -- a valuable combination for brands that want to make use of what they hear online.
Picture This: Instagram for CRM
November 18, 2014
With millions of active monthly users, Instagram is a prolific, lively social media community. Businesses want to get in on the Instagram game in order to boost marketing and enhance customer relations. It might not be immediately obvious to some businesses, however, just how they can get involved with Instagram and make it work for them. One way is to invite customers behind the scenes.
Mea Culpa: Social Media Apology Do's and Don'ts
October 21, 2014
When DiGiorno tweeted, "You had pizza. #WhyIStayed," Twitter lit up with criticism of the brand. The hashtag "WhyIStayed" is associated with domestic violence. In response to the firestorm its tweet unleashed, DiGiorno peppered its Twitter feed with apology after apology, all of them essentially like this: "A million apologies. Did not read what the hashtag was about before posting."
Yelping Back: Using Yelp to Turn Customers Into Fans
August 12, 2014
After writing a positive review of Roy's Hawaiian Grill on Yelp, Matt Siltala received a "thank you" from the company. It's that kind of active involvement with Yelp that Avalaunch Media President Siltala recommends to his clients. "I love Roy's Hawaiian Grill because it's done that for me," Siltala said. "It makes you love the brand even more and go back more and spend more."
The Digital Writing Revolution
May 7, 2014
It's natural to reach for a pad and pen when you need to take notes, but the end result can be frustratingly limited. Yet clicking away on a keypad doesn't quite cut it for all situations. "The cool thing about using the pen with the computer is that it gives you choices," said Doug Little, public relations manager at Wacom. "You're able to draw, write -- basically do anything you want."
Digital Tech Gives Wordsmiths a Whole New World
April 30, 2014
Lexicographer Erin McKean gave a TED talk in 2007 called "The Joy of Lexicography," in which she pointed out the limitations of print dictionaries. After that talk, she decided to make her vision of a new kind of dictionary a reality. Thus was born Wordnik. "Our mission with Wordnik is to put all the words in the dictionary, and show as much data as we can for any word someone is interested in."
E-Book Self-Publishing: Brave New Words
April 17, 2014
Mark and Lesleyann Coker wrote a novel, Boob Tube, based on her experiences as a soap opera reporter. They found an agent, who shopped it around to traditional publishers to no avail. Rather than give up, however, they decided to start their own e-book publishing company, Smashwords. "That experience really opened my eyes to how publishing works," said Mark Coker.
Cool Running: Gear and Gadgets for Runners
February 27, 2014
You don't need much to become a serious runner. There's no big investment in gear or apparel required. "Running is definitely a low-cost sport, which is why it is so attractive," said certified strength and conditioning specialist Scott Greenberg. "I think it can remain that way," he said. "However, some new tools can and will definitely have an impact on those looking to maximize performance."
A Deep Dive Into New Scuba Tech
February 13, 2014
Scuba divers always have relied on gear that lets the essentially fragile, air-dependent human body descend into oceanic depths. While air tanks, regulators, buoyancy control devices and dive computers have been around for years, digital technologies are altering how they function, how they're used, and how well they work. One recent innovation is iGills.
Gear and Gadgets for Hitting the Slopes
January 29, 2014
Skiing technologies have undergone a revolution in recent years, with skis, gear and gadgets changing how a new generation experiences the sport. These new technologies are making skiing safer, greener and more connected. Rocker design is one trend that has been finding its way into the skiing world over the last several years -- with lift and curvature on both tips and tails.
Tech and the Art of Text
January 15, 2014
In 1999, Chris Baty was looking for inspiration to write a novel. He got together with some friends in coffee shops and started writing, with rewards of coffee for those who reached their word counts. It was the birth of National Novel Writing Month, which the following year would become NaNoWriMo, a Web-based community of writers who commit to writing a 50,000-word novel in 30 days.
Portrait of the Artist as a Social Media Fan
December 18, 2013
Artists are using social media to market their work, communicate their ideas and even create new forms. Kiran Umapathy's Headphones Project, for example, documents what randomly selected headphone-wearing strangers are listening to with a story, photo and link to the song. This project -- like many other art projects these days -- lends itself well to social media sharing.
Technology's Artsy Side
November 20, 2013
Google Earth sometimes makes mistakes: Freeways look like they are upside down or waterfalls flow sideways. For engineers or programmers, these might seem like things to fix. For artists like Clement Valla, however, they're artistic opportunities. Valla's project Postcards from Google Earth, for instance, looks at these mistakes and asks not how to get rid of them, but what they mean.
The Hills Are Alive With the Sound of Robots
November 13, 2013
Robotic instruments that could be programmed to play music, respond to human musicians, and even improvise were a source of fascination for Steven Kemper during his graduate student days. To bring to life his machine music vision, Kemper and colleagues Scott Barton and Troy Rogers founded Expressive Machines Musical Instruments, and began designing PAM.
Social Media's Winning Educational Ways
October 30, 2013
Social media is changing the way teachers teach and students learn. When students from the Montclair Kimberley Academy visited Ireland a few years ago, they blogged on Wordpress, posted photos on Flickr, uploaded videos to YouTube, and tweeted. That social media engagement contributed to their education in new and profound ways, said their teacher, William Stites.
The Emergence of the Super-Smart Classroom
October 1, 2013
A teacher standing at the front of the room at a chalkboard is one of the iconic images of education. Smartboards and other digital technologies, however, are changing how classrooms are structured, how teachers teach, and how students learn. "We're all about increasing student engagement and achievement," said Neil Currie, director of education marketing with SMART Technologies.
Reinventing Play With Augmented Reality Toys
September 13, 2013
Augmented reality and other interactive technologies are changing what it means to play, read and interact. "For decades we have aspired to the holodeck as featured in Star Trek, whereby we can fully immerse ourselves in simulated surroundings," said toy consultant Steven Reece. This new breed of toys offers a kind of magic that kids -- and adults -- crave.
MOOCs: Tearing Down the Ivory Tower
September 10, 2013
Massive Open Online Courses, or MOOCs, are served up by a variety of companies, organizations and educational institutions, including Coursera, Udemy, Iversity, EdX and many others. Together, they're garnering millions of students from around the world. People involved in the MOOC business tend to be passionate about what their work means for students and for education.
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Live streaming video...
is the next big thing.
is a passing fad.
will dramatically improve citizen journalism.
will feed a lot more disturbing imagery to the Web.
doesn't interest me.