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Google Hatches Plot to Break Into TV March 18, 2010 
Google, Intel and Sony have teamed up to develop a platform called "Google TV" that will bring about a new way to surf the Internet via televisions, according to The New York Times. Logitech, which makes remote controls and computer devices, will reportedly develop peripherals for the platform.
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Talking to Your Tribe March 17, 2010 
I recently read Tribes by Seth Godin and I think it might hold some clues to the future of CRM. Godin is a business blogger and author of more than a dozen books with titles like Permission Marketing and Purple Cow. He's not about the status quo, he's all over change and leadership like a junkyard dog.
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Twitter Flies the Coop March 16, 2010 
Twitter has announced it will be rolling out @anywhere, a new platform that will allow certain partner Web sites -- including Amazon, Bing, Citysearch, Digg and eBay -- to link to Twitter. The new service will let Twitter users send and receive messages while they are on a partner site. It will also allow users to follow a string of related tweets without leaving the site.
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Why Keeping the Bar Low May Be Good for Google March 15, 2010 
The Google model survived the dot-com mess but its success seems based largely on the belief that advertising can fund everything. If the users are unhappy, well it doesn't really matter. In fact, Google's customers (the folks paying them money) and the folks they actually serve are quiet different, causing me to question the viability of many of their non-search efforts.
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Building E-Commerce on Rough Economic Terrain March 13, 2010 
Although the shadow of the recent recession is still lingering over us, many business owners are moving toward starting an e-commerce business, which can seem like a scary leap to take. However, a reason to take that leap is that the number of consumers shopping online is growing. Recent figures show that online stores' sales were up 12.4 percent in January, compared with a year ago.
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Customer Data Is a Terrible Thing to Waste March 12, 2010 
Few marketers would argue against the importance of relevant, timely, personalized marketing communications. In fact, research has consistently proven the value of personalizing marketing messages by segmentation, targeting, or one-to-one messaging. Personalized email campaigns generate two to three times higher click-through rates than mass email campaigns and twice the conversion rates.
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FTC May Put Kibosh on Google's AdMob Deal March 11, 2010 
Google's proposed $750 million acquisition of the mobile ad network AdMob may be subjected to a protracted period of regulatory scrutiny. The FTC reportedly is seeking sworn declarations from at least two of Google's competitors. Google announced its intent to buy AdMob in November 2009, in a stock deal that would make it the company's third-largest acquisition.
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Google Dabbling With TV Set-Top Search March 09, 2010 
Google and Dish Network reportedly are testing a service that allows television users to search for television programming and Web content from set-top boxes. Google software installed in the boxes allows users to create a personalized programming lineup, anonymous sources told The Wall Street Journal.
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AT&T Makes Room for Android Backflip March 08, 2010 
With its $99 price, the new Android-based Motorola Backflip clearly stands apart from Apple's iPhone on more than just appearance. Both are smartphones, to be sure, and both are offered through AT&T. They also provide many of the same features and functionality. However, they likely occupy very different positions in AT&T's strategy.
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Herding Web Traffic Through Direct Domain Navigation February 26, 2010 
Despite economic troubles, e-commerce continued to gain positive momentum throughout 2009, enjoying year-over-year growth rates hitting the mid teens. With no signs of a slowdown, now is the perfect time to consider implementing a domain name strategyto enhance your marketing campaigns and drive more traffic to your Web site.
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Search Marketing 2010: Everyone Will Have to Work Harder February 22, 2010 
Search marketing will undergo many changes in 2010, according to marketing agency Greenlight. Among other things, Facebook will have to offer better ad tracking, mobile search will take off, and Google will rethink incorporating Twitter search data into its real-time search results as well as include video content in page relevancy scores.
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B2B vs. B2C CRM: What's the Diff? February 22, 2010 
For companies that sell their products and services direct to consumers, CRM solutions frequently miss the mark. A quick Google search for CRM helps prove this: The search returns plenty of B2B products, but sifting through the results to find solutions designed specifically for the B2C sale is like finding a needle in a haystack. Why is this?
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The Blazing Backlash Against Buzz February 19, 2010 
Google would like you to know that it's very, very sorry that its new Buzz social network treated your social life like Procter & Gamble treats bunny rabbits. It's all a big misunderstanding. And by the way -- no one was actually harmed, no personal data was leaked, and you're the one who's confused, Google CEO Eric Schmidt said at the World Mobile Congress this week.
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Has Google Cut a Backroom Deal With Big Pharma? February 19, 2010 
I had planned on using Hayden Hamilton, founder of the Portland, Oregon-based ProgressiveRx.com, as my source for updates on how things were going in Washington with healthcare reform -- especially regarding any technology-driven solutions to spiraling healthcare costs.
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Microsoft and Yahoo: All Systems Go February 19, 2010 
Microsoft and Yahoo have received clearance for their search agreement from both the U.S. Department of Justice and the European Commission, the companies jointly announced Thursday, and they will soon begin implementing their plans. Under terms announced last July, Microsoft will provide Yahoo with the same search result listings that are now available through Bing.
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5 Basics for Making the Scene in Social Media February 15, 2010 
Many companies are hesitant to adopt the social media movement because of the uncertainty of negative comments or results. The fact is that negative conversation will happen regardless of whether or not you are engaging in social media, so don't hesitate, just jump on the social media bandwagon and engage.
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