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Facebook Trains Sights on Clickbaiters
August 26, 2014
Clickbaiting may soon come to an end on Facebook, which has launched an effort to deal with the problem. Posts with clickbait headlines get higher placement in News Feeds, pushing down more desirable content. Eighty percent of the time, users prefer headlines that help them decide whether they want to read a full article before having to click through, a Facebook survey indicated.
Amazon Aims to Skewer Google's Cash Cow
August 26, 2014
Amazon appears to be readying an advertising platform to compete with Google's AdWords. It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe.
Gadget Ogling: A New Nook, a Good (M8), a Lock With No Key - and Music, Music, Music
August 26, 2014
The Samsung Galaxy Tab 4 Nook conflates lots of different things: It's an Android tablet designed for reading, made by Samsung for Barnes & Noble. That might seem confusing, and I'd agree. It's essentially a branded version of the Galaxy Tab 4 with an e-commerce focus. Specifically, there's a Barnes & Noble Newsstand app, with games, movies and books on offer.
Qvidian Upgrades Help Sales Pros Pick Up the Pace
August 25, 2014
Qvidian has updated its Sales Playbooks & Analytics platform with features that help reps do a better job of gleaning pertinent information from the buyer in the initial sales approach. It then incorporates that information into the CRM system. Other enhancements are aimed at helping sales reps respond to buyers' questions on the fly by serving up relevant information during the back and forth.
Amazon Pulls a Twitch on Google
August 25, 2014
Amazon has inked a deal to acquire Twitch Interactive, a real-time video platform for gamers. Prior to the disclosure, rumors had been building that it was on track to snatch Twitch from Google, which reportedly had been very close to buying it. The pending acquisition was rumored to be for upwards of $1 billion. However, Amazon said it was buying the company for $970 million cash.
Google Autocomplete's Brushes With Libel
August 25, 2014
Can an automated Google feature that ostensibly helps users with a search be a basis for libel? Courts in Germany, Italy and Hong Kong have had to field that question. Google's position is that there is no human intervention, and that its algorithm is based merely on what others have searched for, or strings of words in indexed pages. Autocomplete predictions are just possible search terms.
Twitter Tromps on Spammers
August 25, 2014
Twitter has reported success with its BotMaker spam-prevention system. Because Twitter operates in real time, BotMaker is designed to work fast to eliminate spammers. Its main goals are to bar spam accounts from being created, to reduce the time they spend on Twitter if they do show up, and to reduce Twitter's reaction time in responding to spammer workarounds that bypass its protection systems.
Salesforce Stock Climbs on Great Expectations
August 22, 2014
Salesforce.com on Thursday reported a second-quarter loss of about 10 cents per share -- but hey, who's counting? Not investors, apparently, who drove up the price of its stock 7.6 percent by market close Friday. Certainly not Wall Street analysts like Deutsche Bank, which promptly raised its target price for the company to $70.00 per share, pointing to a potential 25.65 percent upside.
SoundCloud to Run Ads, Share the Loot
August 22, 2014
SoundCloud on Thursday launched On SoundCloud, a program that will facilitate advertising on the site. Membership initially is by invitation only; SoundCloud will roll it out to a select number of artists. It later plans to bring on more advertisers and make the program available to the general membership. The announcement sparked a mixed response. "Really dude?" wrote "creator 1,000,001. "Ads?"
Google Gets in a Trusted Stores Encryption Tangle
August 21, 2014
A conflict between Google's push to make the Web more secure and its Trusted Store program may be costing at least one business money. Pegasus Auto Racing Supplies, which encrypts all the pages on its website, reportedly has had its application for Google's Trusted Stores program turned down. Think of the badge as the equivalent of the Good Housekeeping Seal.
Barnes & Noble Thrusts Nook Into Samsung's Galaxy
August 20, 2014
Barnes & Noble and Samsung on Wednesday jointly announced the Samsung the Galaxy Tab 4 Nook. It is essentially the Samsung Galaxy Tab 4 tablet, rebranded and preloaded with B&N's content. The move immediately sparked a not-quite-favorable comparison to Amazon. "It's an impressive effort, but even if they take a beachhead, they can't hold it," said tech analyst Rob Enderle.
Google May Start Grooming Little Googlers
August 19, 2014
Google may soon allow kids under 13 to have their own personal accounts on services such as YouTube and Gmail. Under the new system, parents would be able to set up accounts for their children, control their use of those accounts, and regulate the information collected about them. "You could say that Google is just recognizing reality," said the Local Search Association's Greg Sterling.
Google Pinpoints Ads That Get Customers on the Horn
August 19, 2014
Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company's website after a user arrives there by clicking on an ad.
Google Straps On Jetpac to Take Search to New Heights
August 19, 2014
Google has acquired Jetpac, according to a statement that appeared Friday on the Jetpac website. Jetpac is the creator of a handful of apps, including City Guides, which analyzes Instagram photos and then automatically creates guides based on the collected data. That information gives users a lot of search options. Not only can they find coffee shops, for example -- they can find the hippest.
Gryphon Sales Intelligence Analyzes KPIs
August 18, 2014
Gryphon Networks has had a presence in the sales intelligence and marketing compliance space for several years, primarily working through carriers. About two years ago, however, it tweaked its direction after CEO Jeffrey Fotta noticed a curious fact during a client call. The client was a national insurance provider that had some 8,000 reps using the Gryphon system for compliance.
Why Tesla Is the Best Car Company in the World
August 18, 2014
As an analyst in a market of experts, I'm known as a generalist, but if I have an area of particular focus, it is how to make customers love you. In the car space, there are two emerging vendors on the world stage: India's Tata, which now owns brands like Jaguar and Land Rover; and Tesla, the dominant provider of electric cars. Both companies are trying to make a dent in the world.
Infor Aims to Fill a Gap With Saleslogix
August 15, 2014
Infor, a provider of business application software and cloud services, has agreed to acquire Saleslogix, a CRM application that is currently owned by Swiftpage. The transaction is expected to close in the coming weeks. Financial details were not disclosed. For Swiftpage, the reason for the sale is straightforward: It allows it to focus on ACT!, a less-complex CRM application.
5 Big Data Marketing Myths
August 15, 2014
Big Data's legend has reached mythical proportions. Increasingly, it is described as a powerful solution that could resolve some of the world's most complex challenges, from terrorist strikes to curing cancer. It is still early days for Big Data implementation, however. Every industry and category is still working through how to best harness it. This is especially true in the advertising world.
The Many Faces of Multivariate Testing
August 14, 2014
When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What the companies were doing was simply a form of multivariate testing -- albeit in the case of OKCupid, it was particularly aggressive. The practice itself has been around for years.
Vevo Music Videos Get Pinned
August 14, 2014
Pinterest said Wednesday that it has signed a deal that will allow users to create boards that include their favorite Vevo music videos. They now will be able to share, search for and watch Vevo videos on Pinterest, as well as pin videos to Pinterest straight from Vevo.com or the Vevo iOS app. The move is an indication that Pinterest is serious about providing a broader social platform.
Amazon Flows Into Mobile Payments Territory
August 13, 2014
Amazon has introduced Amazon Local Register to the mobile payment market, taking on such companies as Square and Paypal Here. The product is a combination of a secure card reader, which sells for $10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using smartphones or tablets. The product comes with customer support.
The Bitcoins Are Coming, the Bitcoins Are Coming
August 13, 2014
The United States Consumer Financial Protection Bureau has issued an advisory warning consumers about the risks of bitcoin and other virtual currencies. The bureau "is working to identify and understand potential consumer protection concerns raised by these emerging technologies to determine what action, if any, may be necessary to protect consumers," said spokesperson Moira Vahey.

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