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Experts Identify 6 Emerging Influencer Marketing Trends
June 23, 2017
Influencer marketing has become an area of strategic importance for marketing departments, according to Traackr. B2B technology companies are aware of the trend, according to the paper's coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts suggest that influencer marketing requires a fundamental shift.
Digital River, Adobe Strengthen Cloud Commerce Alliance
June 22, 2017
Digital River has expanded its ties with Adobe Experience Manager to offer an end-to-end cloud commerce solution targeting the high-tech industry. The new solution, which is based on a 2015 agreement to integrate Digital River's cloud-based Global Commerce Platform with Adobe Experience Manager, offers brands a fresh approach for bolstering their direct channel strategy and competitive position.
OTA Report: Consumer Services Sites More Trustworthy Than .Gov Sites
June 22, 2017
The Online Trust Alliance on Tuesday released its 2017 Online Trust Audit & Honor Roll. Among its findings: Consumer services sites have the best combined security and privacy practices. FDIC 100 banks and U.S. government sites are the least trustworthy, according to the audit. The number of websites that qualified for the honor roll is at a nine-year high.
Google Launches Go-To Job Aggregation Site
June 21, 2017
Google has announced the launch of new job search aggregation technology. The new initiative will allow Google users to search for jobs either on mobile devices or personal computers, and to use a set of filters to obtain highly targeted results pulled from many different sites across the Web. Google aims to use its machine learning capabilities to make an immediate impact on people's lives.
Savvy Marketers Don't Ditch the Non-Digital
June 20, 2017
A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be, "When not in doubt, check the data to see if you should be." There's never been a time when we've had such an ability to compile, collate, analyze and understand marketing data. It's not possible to get by on intuition -- even if it's rooted in deep experience and personal knowledge.
Deep Root Analytics Downplays Giant Voter Data 'Oops'
June 20, 2017
A data contractor working on behalf of the Republican National Committee earlier this month allowed the personal data of 198 million voters to be exposed online, marking the largest ever leak of voter data in history. Deep Root Analytics exposed 1.1 terabytes of sensitive information -- including names, home addresses, dates of birth, phone numbers and voter registration information.
The Art of Manipulation and Misdirection
June 19, 2017
Last week, I listened to an economist talk about Apple's complaints that Qualcomm had charged Apple too much for access to patents. What was fascinating was that Apple had folks focused on the 5 percent Qualcomm had charged it instead of on the massive profit that Apple made on each phone. The price of the iPhone 8 likely will be well over $1,000 -- but it could cost well under $500 to build.
Amazon Spends $14B on Whole Foods
June 17, 2017
Amazon has inked a deal to acquire Whole Foods Market for close to $14 billion in cash. The agreement includes assumption of Whole Foods' net debt. Whole Foods will run as a wholly independent subsidiary of Amazon. It will continue to operate stores under its own brand and source products from vendors and partners. Cofounder John Mackey will continue in his role as Whole Foods' CEO.
Visa Seeks to Build Online B2B Ecosystem
June 16, 2017
Visa this week announced the Visa Ready Program for Business Solutions, a strategic framework to help ensure that tech companies integrating with Visa's B2B payment services and data solutions meet the company's standards and are market ready. The program lets Visa's tech partners quickly integrate and approve various Visa B2B payments solutions, including enhanced data, virtual card integration, payables automation, and payment controls.
Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions
June 15, 2017
"There are groups within companies that don't want to interact with a full-blown CRM application," said Swiftpage CEO John Oechsle. "They want to access it based on the functions they want it to perform. These small purpose-built apps are going to continue to evolve. Also, people want to interact with software using voice ... . They don't want to sit there and type."
Salesforce Parallelism
June 12, 2017
For several years now, Salesforce has built distinct product lines that all work off the same platform and can integrate in interesting ways. There are product lines for the enterprise, small and mid-sized businesses, business-to-business firms and business-to-consumer operations -- and probably some others that I haven't considered. The rationale for all of these new products is simple.
The Best Wireless Service and Smartphone
June 8, 2017
During a recent grocery checkout conversation, the cashier asked me which was the best wireless service and best smartphone. This is a question I get frequently, and though it seems straightforward, it's difficult to answer. As I told the cashier, it depends. "On what?" she asked. That's when I realized that the industry's marketing doesn't answer the big question: "Which carrier is best for me?"
Amazon Courts Low-Income Customers With Deep Prime Discount
June 7, 2017
Amazon on Tuesday introduced a Prime membership priced at $5.99 monthly for people on government assistance who have a valid Electronic Benefits Transfer card. A Prime membership ordinarily costs $10.99 per month, or $99 per year. Prime membership offers unlimited fast, free two-day shipping on more than 50 million eligible items and a variety of other benefits.
Alphabet Jumps on the $1K-a-Share Train
June 5, 2017
Alphabet shares reached a new record high on Monday, surpassing the $1,000 benchmark just a week after Amazon accomplished the feat. Investors placed bets that Google's core search and emerging AI technology will help maintain the company's dominance over rivals. The stock price surged after securities analyst Andy Hargreaves advised investors to get out of Apple and invest in Alphabet.
Zuora VP Matt Darrow: The Intelligence of the Subscription Model
June 2, 2017
"We think of 'subscription' broadly," said Matt Darrow, VP and general manager of product at Zuora. "It's when companies do business with customers with whom they have a known relationship, and those relationships are sticky. The subscription model is great for engagement because companies know that in order to be successful they need to deliver ongoing services that keep providing value."
BitKey Unlocks Mysteries of the Bitcoin Universe
June 1, 2017
BitKey is a Debian-based live distribution with specialist utilities for performing highly secure air-gapped bitcoin transactions. This distro is not for everyday computing needs, but if you are obsessed with the use of bitcoin or other cryptocurrencies, it might be just what you need. I am a high-tech sort of guy with a keen interest in diving through Linux distros both simple and complex.
Building a Sales Team by the Numbers
May 30, 2017
I don't know why more subscription vendors don't do this. Subscription companies collect mountains of data from their customers, and analyzing the aggregations can deliver profound insights virtually for free. Yet too often subscribers are reluctant to let their data be stripped of identifying characteristics and used for research. Too bad, because there's gold in that big data.
Amazon Shares Hit Milestone as E-Commerce Battle Heats Up
May 30, 2017
Amazon stock surged to more than $1,000 for the first time in early trading on Tuesday, marking a milestone for the dominant e-commerce retailer and leaving its closest competitors still trying to figure out a path to closing the gap. Amazon's shares hovered near $997 in late mid-afternoon trading after reaching $1001.20 earlier in the day, an all-time-high for the stock.
Google Brings Machine Learning to Online Marketing Assessment
May 26, 2017
Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions.
New GitHub Marketplace Showcases Integrators, Speeds Development
May 25, 2017
GitHub has launched GitHub Marketplace, featuring apps from more than a dozen integrators. The platform allows developers to review and purchase new tools that do everything from helping to manage projects, to automating code building, testing code quality, or monitoring the impact of code changes. It allows devs to start using tools without setting up multiple accounts or payment methods.
How Deep Learning Could Fix Trump and Healthcare
May 22, 2017
Nvidia earlier this month launched a massive new push for intelligent machines, including what is likely the most expensive volume workstation in the world designed for this purpose. IBM, which has a tight relationship with Nvidia, launched a quantum computing processor that has a good chance of massively increasing the speed and intelligence of thinking systems.
Walmart Delivers E-Commerce Stunner
May 19, 2017
Walmart on Thursday reported soaring e-commerce growth during its fiscal first quarter, along with strong organic sales figures -- results that suggest rival Amazon may have a fight on its hands. Online sales grew a stunning 63 percent during the quarter, perhaps in response to the company's newly introduced free two-day shipping and its upgraded mobile app.
E-Commerce Gets the Einstein Treatment
May 17, 2017
E-commerce brings together several themes that relate to our current fascination with artificial intelligence, machine learning, bots, mobile technology and the like. It's actually more than that, because it represents an underserved part of CRM. Until fairly recently, there were few tools that retailers could use to reach online customers for marketing and sales.
Veeva Offers Cross-Stack Customer Insights
May 12, 2017
Veeva Systems earlier this week announced Veeva CRM MyInsights, a new cloud-based data visualization capability producing tailored insights within Veeva CRM. MyInsights lets users of tablets or other mobile devices access, analyze and visualize information in real time. It includes fixed reporting for sales and activity data and a new, customizable HTML5/JavaScript framework.
Amazon Adds Show to Echo's Tell
May 10, 2017
Echo isn't just for sound anymore. Amazon on Tuesday announced Echo Show, a new version of its popular smart speaker that comes with a 7-inch color touchscreen, 5-inch front-facing camera and dual 2-inch Dolby speakers. With its screen, it can show YouTube videos, access home security cameras, display photos and scroll lyrics as you listen to songs from streaming services.
John Oliver's Viewers Flood FCC Site With Net Neutrality Concerns
May 9, 2017
Comedian John Oliver, incensed over proposed changes to unravel Net neutrality protections for consumers, unleashed a torrent of criticism against the FCC and urged viewers to register their protest online. The response led to a digital meltdown on the agency's site Sunday night. Oliver targeted a proposal that would loosen Net neutrality regulations.
AI Is Still in Its Formative Years
May 4, 2017
The convergence of algorithmic advances in multilayer neural networks, the evolution of PC graphics processing units as massively parallel processing accelerators, and the availability of massive data sets fueled by the Internet and widely deployed sensors -- big data -- has enabled a renaissance in software neural network modeling techniques commonly referred to as "deep learning," or "DL."
The Grim Upward Trajectory of Mobile Fraud Risks
May 1, 2017
More than 8,600 retail locations will shut down this year, following the 5,077 that closed last year, based on data from Credit Suisse. Moreover, 2017 could surpass 2008 -- the worst year for retail closures on record -- when 6,163 stores shut down operations. However, unlike 2008, when overall consumer spending declined with the onset of a global recession.
Marketing Firm Zeta Global Turns Heads With $140M Funding Round
April 29, 2017
Cloud marketing automation firm Zeta Global on Thursday announced that it has raised $140 million in its largest ever round of financing. Former Apple CEO John Sculley and David Steinberg cofounded the company in 2007. GPI Capital led the Series F financing, which includes $115 million in equity and $25 million in debt. Zeta will use the funds to advance its growth plan through strategic acquisitions.
Internet Giants Ramp Up Fake News Defenses
April 27, 2017
Three major Internet brands this week announced initiatives to combat "fake news" online. Google revealed that it had tweaked its search processes to help bring high-quality content to the top of search result pages. Wikipedia founder Jimmy Wales announced a new online publication that aims to fight fake news by pairing professional journalists with legions of volunteer community contributors.
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