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Changing the perspective of what it means to be relevant to customers as their needs change is all that matters. Louis Columbus , a CRM Buyer columnist, is a former senior analyst with AMR Research . He has worked with enterprise clients on...
12/29/06 4:00 AM PT | CRM Buyer | 1178 Words
Thank you for reading this column and may you and your family have a happy and healthy New Year. Louis Columbus , a CRM Buyer columnist, is a former senior analyst with AMR Research . He has worked with enterprise clients on...
12/22/06 4:00 AM PT | CRM Buyer | 1141 Words
I'm just so thankful I've had a chance to hopefully entertain and educate in these columns. Louis Columbus , a CRM Buyer columnist, is a former senior analyst with AMR Research . He has worked with enterprise clients on defining solutions to their...
When no customer is left behind in channel strategies, the forecasts appear more real, but not until then. Louis Columbus , a CRM Buyer columnist, is a former senior analyst with AMR Research . He has worked with enterprise clients on defining...
Bottom line: It's time for many companies to step up and bring business development and sales to the forefront of their efforts, using CRM as the tool to combine efforts into an aggressive new series of strategies for mining and closing business. Louis ...
That is what lasting change is all about. Louis Columbus , a CRM Buyer columnist, is a former senior analyst with AMR Research . He has worked with enterprise clients on defining solutions to their channel management, order management and service lifecycle management...
Bottom line: The CRM vendors who will survive are already thinking in terms of unmet needs, abandoning the feature-and-function wars, and working hard to stay relevant to their customers and prospects. Louis Columbus , a CRM Buyer columnist, is a former senior analyst...
08/04/06 5:00 AM PT | CRM Buyer | 1079 Words
Yet, more importantly, when CRM systems are aligned to measure how responsive and mindful of your customers' time your sales reps, channel partners, dealers, distributors and service organization are, you suddenly align with what matters most to everyone these days: using time as efficiently as possible. Louis ...
07/21/06 5:00 AM PT | CRM Buyer | 925 Words
Bottom line: Completing a viability assessment of your CRM vendors now can save you the time of having to potentially replace them in the future. Louis Columbus , a CRM Buyer columnist, is a former senior analyst with AMR Research . He...
07/07/06 5:00 AM PT | CRM Buyer | 1095 Words
Unifying collective needs to sell more goods profitably is what best practices in quoting and configuration are all about. Louis Columbus , a CRM Buyer columnist, is a member of the Cincom Manufacturing Business Solutions Team and a former senior analyst with AMR...
06/30/06 6:00 AM PT | CRM Buyer | 884 Words
Get to know them and their challenges, and you'll be better and stronger in your job for it. Louis Columbus , a CRM Buyer columnist, is a member of the Cincom Manufacturing Business Solutions Team and a former senior analyst with AMR Research...
06/23/06 5:00 AM PT | CRM Buyer | 1083 Words
Bottom line: Generating leads and closing sales is the ultimate measure of the success of Search Engine Marketing, and those companies getting results are balancing investments in paid search and SEO to find prospects that were unreachable through traditional lead generation techniques. Louis ...
06/09/06 5:00 AM PT | CRM Buyer | 1060 Words
There is a huge difference, and in those strategies to generate trust is where marketing is getting its groove back. Louis Columbus , a CRM Buyer columnist, is a member of the Cincom Manufacturing Business Solutions Team and a former senior analyst with...
05/26/06 5:00 AM PT | CRM Buyer | 931 Words
The bottom line of all this is that SOA frameworks are showing the potential not only to reduce costs, but also to drive strategies for customer retention and growth. Louis Columbus , a CRM Buyer columnist, is a member of the Cincom Manufacturing...
Where CRM has been most effective first and foremost is in spurring competition on performance. Louis Columbus , a CRM Buyer columnist, is a member of the Cincom Manufacturing Business Solutions Team and a former senior analyst with AMR Research . He has...
The best salespeople draw on an inward intensity and project an outward focus that those dodging accountability would do well to imitate. Louis Columbus , a CRM Buyer columnist, is a member of the Cincom Manufacturing Business Solutions Team and a former senior...
04/28/06 5:00 AM PT | CRM Buyer | 1015 Words
This vendor's road map is more aligned with the market than it has been in years. Louis Columbus , a CRM Buyer columnist, is a member of the Cincom Manufacturing Business Solutions Team and a former senior analyst with AMR Research . He...
My Blind Dog the Blogger
Jokingly I registered my dog Juneau as J. Columbus, CIO , on a bounce-back card to get a free subscription to an industry magazine that focuses on blogging and its role in the IT...
Louis Columbus is senior manager, enterprise systems at Cincom Systems and a former senior analyst with AMR Research . He has worked with enterprise clients on defining solutions to their channel management, order management and service lifecycle management strategies. He also teaches...
10/20/08 4:00 AM PT | CRM Buyer | 1029 Words
Louis Columbus is senior manager, enterprise systems at Cincom Systems and a former senior analyst with AMR Research . He has worked with enterprise clients on defining solutions to their channel management, order management and service lifecycle management strategies. He also teaches...
