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Web 2.0 technologies are empowering enterprises in ways we could only have imagined a few years ago. They have evolved beyond consumer-grade blogs and wikis into enterprise-class solutions driving collaboration, productivity, sales and cost savings. But despite the business value they deliver, are enterprises ready to fully embrace Web 2.0 technologies? Companies that don't are risking more than just their competitive edge, according to one analyst firm.
I think organizations should start using the web 2.0 tools to innovate their business processes. Those tools can be used in product development, marketing, sales, support, election campaigns, and fundraisers. The website of Barack Obama is a good model for not-for-profit organizations to promote ideas, recruit supporters, and raise money. A good guide to build web 2.0 business websites can be found at http://www.verticalbit.com/the-book--building-web-20-business-websites/37-solutions/46-building-web-20-business-websites-.html