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What folks who haven't read any of the early Steve Jobs biographies don't know is that Steve Jobs -- at least, the way he was seen in public -- wasn't any more real than Ronald McDonald. He was a creation of Apple's advertising agency that successfully reformed Steve -- a slovenly guy who didn't like to shower, flush the toilet, or wear shoes, and had a tendency to cry if he didn't get his way -- into the near-superhuman person we saw on stage. This is not a trivial effort, and it really means being on stage for much of your life and rarely letting your hair down.
Blackberry has proven itself over the years as a reliable, secure phone OS for corporate and government uses. The new BB10 design, features and more secure OS will be an excellent fit for their niche market while Apple, Android and Windows stay in the consumer grade market. As more hacks and jail breaks come out for Apple, Android and Windows, the business user will choose Blackberry as a more reliable choice.