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ECT News Community   »   TechNewsWorld Talkback   »   Re: The End of the Printing Press?



Re: The End of the Printing Press?
Posted by: Patrick Nelson 2012-11-29 11:22:36
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Electronic communications are reshaping personal life, and may right now be causing the rapid demise of print. Media academics know well the theories of Marshall McLuhan. He came up with the phrase "the medium is the message," and the term "global village," among other juicy contributions to our comprehension of media. Without going into too much depth on a subject that people spend years trying to understand, roughly speaking, "the medium is the message" means that the wrapper containing the content is part of the message, and that there's a relationship between the two parts.


Re: The End of the Printing Press?
Posted by: sam22278 2012-11-29 13:38:59 In reply to: Patrick Nelson
This story is naive and fails to explore both sides of the issue. No more printing, ha. Good luck sending your wife her e-anniversary card.
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Yes -- It's a reasonable source of additional revenue for media outlets to support their traditional editorial efforts.
Yes -- Paid-for articles can contain useful information, but readers might bypass them if they look too much like ads.
Maybe -- But only if it's clearly labeled as paid-for content.
No -- I don't trust any information from media outlets that cloak paid-for content as objective journalism.
No -- Native advertising is confusing and devious, and it threatens the fabric of traditional journalism.
I Don't Know -- I don't understand what native advertising is.