Wide World of Technology
I am trying to find out what the requirements for sending unsolicited e-mail are. I know what can't be left out, but I can't find what has to be in.
Anyone who can tell me exactly what must be included in unsolicited e-mails please let me know.
There are no regulations as far as I can ascertain. We have totally reappraised our email policy as a result of a threat to shut us down by our ISP.
What seems reasonable to me:
- Mails must be B2B
- Mails must be personalised where possible
- Mails must be 1 to 1 and not 1 to many
- Mails must be addressed to "contact us" addesses published on the internet
- Mails should be from a high ranking official
Since invoking this policy we have not received any complaints but we have had a few "unsubscribes"
See previous message board posting under 'SPAM' for further comment.
At the end of the day, if you annoy someone and they complain you can be shut down! The web community (especially in the US) seem to think they have a right of censor. What I find really hard to accept is that in a B2B environment if you mail a "contact us" address this can be deemed as unsolicited by various self righteous parties. If "contact us" isn't a solicitation, then what is?
Thanks for the info Pete, but that isn't exactly what I am looking for. I want to know what the laws are for looking up consumers e-mail addresses, and then sending them information about my products and how they can contact me for more information or to purchase them. I would have my from, and reply addresses on there so that if they didn't want me to e-mail them again they could let me know. If you or anyone else has any info. on how it is (or if it is) legal to do that, please let me know. thanks
Try a double opt in mailing agency like netcreations.com/postmasterdirect.com
http://www.spamcop.com/ is a good source of information