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The Samsung Galaxy S III knocked the iPhone from the world smartphone throne in the quarter that ended in September, but its reign may be short-lived. However, its design and marketing success could mean a perennial battle for the top of the heap. Samsung shipped 18 million Galaxy S IIIs in the third quarter, and for the first time it became the world's best-selling smartphone, according to a report released Thursday by Strategy Analytics. By contrast, Apple shipped an estimated 16.2 million iPhone 4S units during the period for a 9.7 percent share of the market.
It's all down to timing. iPhone 5 came at the end of a quarter; had it been released earlier, things would have probably been even worse or if it had come at the start of the next quarter, may be Samsung would have still remained #2. Nevertheless, it's a good thing to see that SIII leads the competition: not some ripped off phone like the Ace.