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Apple is setting its sights on the holiday season after an earnings report that fell short of expectations for the second straight quarter. Apple's profit rose 24 percent for the quarter that ended in September, with a net income of $8.2 billion, or $8.67 per share, up from the $6.62 billion, or $7.05 per share it brought in a year earlier. The results, however, fell short of analysts' forecasts of $8.75 in earnings per share. Apple sold 26.9 million iPhones, up 58 percent from the same time a year ago and more than analysts had predicted.
As not pointed out, the prediction was probably over-hyped and overshot the real estimates. With iPhone 5, real-world problems with the supply of components plagued the sales, not buyers. The iPad Mini has shown a strong sign of excellent sales and the holiday season might just turn out to be great.