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Apple shows no signs of yielding its clear lead position in tablet sales following a record second quarter in a tablet market that's hotter than ever, according to research from IDC. Tablet makers worldwide shipped 25 million units in the second quarter of 2012, IDC found. That's 34 percent more than the 18.7 million they shipped in the first quarter, and a 66 percent surge over the same period last year. The iPad is still the favorite among those tablets.
It seems obvious that Apple would lead this race, in terms of sales. It has history and it has great advertisment. That being said, I don't think the way we measure these sales is in any way a representation of the quality of the product. One has to keep in mind that if the want a tablet and the want ios, they have only one option. If one wants an Android tablet they have a very large selection. While I do not have any sales reports in front of me, one can only assume that, when looking at the OS, Android is set to dominate the market. The ability to put it on any device means that manufacturers have to keep innovating and making things better to continue sales. All "i-devices" are made by the company that makes the OS, and as we saw from the Nexus, that leads to some fantastic integration, but no one is forcing Apple to be competitive, and I think that could lead to the ipad falling from grace.
While I like my Nexus 7 even though traditionally I like Apple products better. Having owned a iPad 1st generation. I thought better about spending $500 on a second device I only use occasionally. Having checked out a couple Android tablets I always felt they were lacking in quality or they simply costs as much as a iPad which then I ask why buy the copy when you can have a iPad? I think now that tablets have been around a while. We see trends occurring. One is people still buy on what others are buying and also buy almost anything Apple. This to me does not present itself as a good situation for Microsoft just now coming into the tablet market. I wish them luck, but if past Android experience has shown us anything its that Apple takes a lot of the marketing pie and leaves the rest with very little to divide up.