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I find it amazing and crazy that a company that hasn't even acknowledged that it has a tablet-like computing device in development is getting more news coverage and attention than products that are already here or have been actually announced. How many e-readers and tablet devices were publicly announced at the Consumer Electronics Show earlier this month? I'm already forgetting they exist as the famed Apple tablet continues to crowd everything else out of my brain.
This is how Apple and Steve Jobs created their cult of buyers. They create a mystery surrounding a product and the Apple cult eat it up. That just makes for more curiosity and more interests. Don't think this is by chance. The problem is that if the product does not live up to the hype then it dies. Apple in the past has had plenty of products that were DOA. Yes, they have hit some home runs. But it remains to be seen if this new product will do that.
This is such a silly article. The thought processes you are relaying to us readers are like the hormonal angst of a 50 something desperate housewife, and you're a guy.
So you have these multiple instances of worry all attacking you at once from all sides. What if it hasn't got wheels? I'm afraid it might be slippery! And who needs it anyway? Will it be too big? Or too small? Or smell funny? I worry about that, you know? And what if its kneebone is connected to its earbone? Jeez, anything could happen. I wouldn't want it. And if it costs more today than an iPod cost in 2001, Apple's fried. I can't stand the thought of a tablet. And these new pills ain't working either.
Listen Mr Maxcer. It's just a new product from a company that has transformed the world and your life. It's a new kind of computer and you know computers don't you? They don't bite now do they? You may as well worry whether the sun will rise tomorrow. Now that would worry me too.
Let's get grounded here, shall we?
It will be a new kind of computer that fits a gap between the home/office computer and the cell-phone. It's meant to give you pretty good general purpose computing ability almost anywhere you might go. It's not meant to outcompute a laptop or desktop. It's meant to be more of a fun and life interests device than a serious work tool. It will be good and if it disappoints that will be because the feature-hungry masturbators out there worked themselves up to imagine Mama Bigbazoomas was coming and they got the gorgeous (.... name your favourite actress here.....) instead.
At the conference call yesterday, some analyst asked about the new product due on Wednesday. Tim Cook (I think) replied that he did not want to answer as that would spoil the questioner's 'joy and delight' in 2 days' time.
Joy and delight. Hmmmmm.
Now that is an expression that isn't being backward about coming forward, is it? Say what?!! Did the consummate pragmatist Cook really use the words joy and delight about a computer? I think you might want to take your normal cap off and put on your best thinking cap, because I don't think Cook or Apple generally are out to disappoint tomorrow....or ever. This is said to be a major new line for Apple. If Jobs is so proud of it as his life's best work so far, you can be sure that it must embody all of Apple's driving objectives......chiefly 'everywhereness', pleasurefulness, usefulness and ease of use.
I'm sure you won't like it. But zillions will. It is not for people who can't think outside the box.....as in 'we like our computers to be just like they always have been and we don't want none of that noo stuff coming in and changing how we do things round here. Y'all hear me?' .... you get the picture.
The question is, if you're such a reactionary at your young age, why write about tech where your trousers are going to get sand-blasted off, daily, with progress and innovations coming at you faster than you can spell IT?
Take the weight off your mind. Write a blog on old-fashioned country living or raising horses. You won't get so stressed and anxious about the feature-fest around a new computer intro.
I suggest a quick read of Farhad Manjoo www.slate.com/id/2242556/pagenum/all/
You'll feel better.