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Few brands are more beloved of workers in the creative industries than Apple. For the general consumer, however, Apple had largely fallen off the radar. But now, after years in the wilderness and a limited revival following the launch of the iMac in the late 1990s, the California computer manufacturer is again riding high after the surprise smash-hit success of the iPod, its digital music player. Eager to capitalize on the iPod's triumph, the company's brand advertising has been restricted to the diminutive white music player.
Over and over the criticism echoed by Forrester Research is taken at face value. To the contrary, iPods can play just about any format of music that someone might want and even in Windows convert any WMA file to be compatible with iTunes. So what if someone is using iTunes. Is that any different from someone using any other media player? Of course it isn't. How stable are any of these companies? No one knows. It's always a crap shoot to figure what is going to last more than a few years. Even DVDs may be so swiftly out of use that they become merely a footnote in some archaeological journal.
"Most consumers haven't yet realized that by opting for an iPod and iTunes, they and their music are locked into Apple technology for the future. Apple's happy, shiny image will get tarnished and iPod sales could ultimately drop as consumers question whether such lock-in is a good idea."
Of course, no black eyes occur when consumers realize that by being locked into proprietary Microsoft technology (WMA), they are unable to play their music on the world's most popular player. No black eyes occur when one chooses to do business with convicted criminals such as Microsoft.
"Functionality isn't that important..."
Gosh. And here I thought that I have been buying Macs since 1986 because they have vastly more functionality than any of the competitors. Silly me. I sure am glad that there are analysts around to keep me on track.