E-Commerce Times Talkback
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Despite the fact that more people in the UK are shopping over the Internet than ever
before, a report released Tuesday by Which? Online and the UK Consumers' Association
reveals several potential warning signs for British e-tailers.
According to the report, 63 percent of British Internet users venture online for less than
five hours per week, and 2 percent of surfers said shopping was their favorite use of the
Net. "While the total number of shoppers has increased, the percentage of the Internet
population who shop online has remained broadly the same," said Paul Kitchen, the author
of the report and head of Which? Online.
Just because something is technologically feasible does not necessarily mean consumers will grab it. Marketers need to address consumers' concerns with "On Line" transactions to get wider acceptance of this technology among the masses. Is the recent drop in consumers' interest an aftereffect of the drop in software stock prices?
Are there are organisations (i.e. government) that are trying to educate the older population to utilise the internet, resulting in the possibilty of them purchasing online? Surely it is a blessing in disguise for the elderly and disabled, who will have difficulty in mobilisation.