E-Commerce Times Talkback
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Millions of entrepreneurs and thousands of account executives from major ad agencies all over the world are losing their sleep these days, most sleepwalking in search of new names with some extra "OO"s to ride along with the success of Google's name. During the day, they daydream about coming as close to this name as possible. Copy, modify or steal, who cares, as long it as sounds like Google. OOGLE, BOOGLE, FROOGLE, NOODLE, POODLE, CABOODLE, who cares? Just leave the Google brand name alone.
"In the current battle with Froogle, Google has the full right to challenge as the spelling of frugal was changed to appear like Google's."
I agree with the general theme of the article, but just on a point of order...GOOGLE actually OWNS (and develops) FROOGLE.
In short, Google INTENTIONALLY created the name Froogle to resemble their core brand name closely to ensure future brand recognition when they position Froogle as a proper comparison shopping web site (or tool).