E-Commerce Times Talkback
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Thursday, the Washington State Supreme Court unanimously overturned a lower court ruling
that had struck down the state's anti-spam law.
The high court ruled that the only burden the law places on spammers is the requirement
of truthfulness -- which in fact does not burden interstate commerce,
but actually benefits it by eliminating fraud. "Consumers and businesses
pay a heavy price in money and lost time
because of those who use the Internet to distribute deceptive commercial mailings to
people who never asked for them," Washington Attorney General Christine Gregoire said.
This is a great example of responsible legislation. The question is not if UCE/UBE is ok to send, it is how can it be sent, and that is exactly what this law defines. Anyone who does not support real headers, real return address's, real opt-out mechanisms that work and are honored would be supporting a lie. Only a crook wants to hide, any legit marketing company has no problem with Washingtons law and should support this becoming a national standard.
This ruling makes great sense and should help improve the quality of email services and use of the Internet. The logic that truthfulness has no economic burden on the "Sender of Email" is right on. Now if we can get all the US states to pass similar laws we will have a better Internet for everyone!