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Advanced Micro Devices sells its Athlon processors and others to makers and
re-sellers of personal computers, and to consumers. The company, by its own estimates,
holds a 17 percent share of the PC processor market. Its chief competitor Intel, a heavy
Internet advertiser, holds about 80 percent of the market.
In this interview, Bruce Smith, AMD's director of marketing programs,
and Bob Kennedy, director of corporate branding, discuss how
32-year-old AMD is using the Internet for marketing, while
watching as the medium matures as a vehicle for advertising.