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UK brick-and-click retailer Tesco this week launched an
online service that will allow blind people to shop over
the Internet without using special equipment. The system
uses technology that converts text to speech, describing
products on the company's Tesco Direct Web site and
guiding consumers through the buying process.
A Tesco spokesman said the site is the first of its kind.
Tesco says the plan makes good business sense as well, allowing the
company to tap into an underserved market. "One of the groups of
society that benefits from home shopping in general is disabled people,"
Tesco spokesman Russell Craig told the E-Commerce Times.