E-Commerce Times Talkback
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In the early days, when profit was just a vague promise that no one seemed to care too much
about, e-commerce companies tried nearly every trick in the book, no matter how outrageous
or costly, to build their customer base. Online retailers have learned that buyers are
much more serious about e-commerce these days, and are less likely to be induced to purchase
anything advertised online with gimmicks, trumped-up promises or wild graphics. Giant
online retailers like Amazon.com have clearly gotten that message from their customers.
Gimmicks, ads, and promises may get someone to use e-commerce, but service will be the differentiator. People are still skeptical about using sites for buying, especially if reviews about sales experiences are bad. Buyer beware is a good rule!