E-Commerce Times Talkback
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A little over a year ago, PricewaterhouseCoopers released a study on e-tailers. The study
found that most of the features being added to Web sites did little to turn visitors into
buyers. But a year is a long stretch in Internet time. Since the study was published, have
e-tailers put into practice what seemed to be lacking? According to analysts and usability
experts, the answer is yes. Online retailers finally seem to be learning that a bare-bones
approach tends to attract more customers than one that favors bells and whistles.
¿Does anybody know any "tips" to have in mind in the moment of building an e-commerce site?
¿What companies could help to build it as the article said?
You want tips? There are lots of great websites and books on the subject. (1) Check out http://www.useit.com/. (2) Go to Amazon.com and search for "usability." Look for Steve Krug's "Don't Make Me Think," most books by Jakob Nielsen, and "Information Architecture for the World Wide Web" by Rosenfeld & Morville are all excellent.
most innovative and constantly improved site:
(i don't buy their products, but i enjoy perusing
their site and offerings).