E-Commerce Times Talkback
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Companies that create a sense of online community not only give like-minded people a
place to call home, they also reap revenue. They achieve this goal by offering
compelling content that builds trust and credibility with visitors and keeps them coming
back. The most profitable example is online auction giant eBay, but experts told the
E-Commerce Times that a number of other companies also successfully incorporate
community into their business models.
To say the least, many people are actively participating in these communities and I strongly believe in the value that they can bring to both the participant and sponsoring organization. Furthermore, these communities have the potential to erase borders and bring this fragile world a bit closer together...this surely can't hurt these days.
Open Entertainment Services, LLC
V.P. Business Development
I find it strange that a Company dealing with E:Commerce issues and in particular this subject on Online Community continues to ignore companies in the Multi Level Marketing Arena. 1 example is Amway with its Quixtar site in Nth America / Canada and a2k in Australia and other countries around the world. This company provides goods and services and incentives to its millions of participants. Why are they never mentioned? Are people afraid of Legitimising them?
No, people are afraid that more people will get into MLM, potentially creating more uncomfortable situations in which friends/family try to sucker us into purchases we don't want/need.
If Amway disappeared today I wouldn't even notice it was gone.
Your comments indicate you are already uninformed. What PAUL2804 refers to is an alliance of corporations already doing business on the internet. Corporations like OfficeMax, IBM, Hickory Farms, Disney,....hundreds of corporations where people buy things from every day,...hundreds of corporations that understand that word of mouth marketing works better than any advertising medium available today. It's unfortunate that people allow stereo types of any kind to prevent them from educating themselves.
Actually your comments add nothing to the discussion other than your assertion that this alliance involves multiple corporations.
You are going to need to do more than make unsupported statements to affect change in people.
Amway and MLM is considered offensive by many people. We have no interest in our friends trying to sucker us into meetings they use to try and sell us on the MLM system.
Unfortunately, this article chooses to ignore a number of successful online communities, including ClassMates. The thrust may be correct in stating that a sense of community can lead to a successful business, although there are so many factors involved that I was left wanting more depth from the story.