E-Commerce Times Talkback
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Perhaps the tone for eToys' imminent farewell from e-commerce was set
in February, when the online retailer specifically warned investors
that its own stock was "worthless."
Forget about defiant last words. Forget about "if only" or "should have" disclaimers.
Instead of going out with a bang, eToys is going out with a barely audible sputter.
The story of eToys is an important fable for the e-commerce industry -- a
fable without a happy ending.
eToys was actually saved, partially.
You can still buy from them today. You would be surprised at who they are linked with these days.
We came real close to keeping the public shell alive. Closer than you could imagine. Legal issues and agendas of non stock holders prevented the occurrence.
Although there is still a chance, some purchasers of the stock post bankruptcy filing are trying to open the coffin as the nails (dissolution) has not occurred.