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By all accounts, lots of people are buying lots of items online. And
luckily for e-commerce, the menu of products that people will buy,
sight unseen, seems to be expanding. So why are so many shoppers
reluctant to buy clothes online?
The obvious answer, of course, is that e-shoppers can't try e-clothes on.
Maybe more so than any other item, every piece of clothing is different
for every person. You even need to try on something as basic and
easy as your Levi 501s periodically to make sure your size hasn't changed.