E-Commerce Times Talkback
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Few segments of e-commerce have been more over-hyped, and more disappointing, than mobile
commerce. Yankee Group mobile analyst Adam Zawel told the E-Commerce Times that companies have
failed to convince consumers of the worth of m-commerce. "There needs to be a reason to
make a purchase using your wireless device," Zawel said. "No one's going to bother with
an inferior experience on wireless when they can do it on their home PC."
I am a IT manager.
I would like to say that m-commerce can be success in U.S.
m-commerce need a well secure moudel to pertect consumer from being cheated.
Whatever happened to m-commerce reminds me of what happened to e-commerce. When e-commerce tries to enter mainstream commerce, it competes with offline stores. In an environment where offline stores are abundant and convenient, e-commerce will have hard time.
Our company, www.eguo.com, did a study in an affluent community in Beijing with 10,000 families. We opened a 24-hour store, offer catalogs, and web site to complement that store. If people order online or through phone, they get their orders delivered within 20 minutes. We basically provide three channels for consumers to choose: offline, phone, and web. Guess what is the result? I am sure you know.
m-commerce faces competition from e-commerce. When computers are everywhere, from work to home, why people bother to buy through M? It is not going to be a mainstream channel.
Both in-store and web-based shopping allow browsing through alternatives, and permit a salesperson or a reviewer to comment on the product (e.g. Amazon's reviews). M-commerce at this point doesn't because of the difficulty of presenting in-depth content. M should be well-suited for buyers who know exactly what they want or who are buying under time constraints (e.g. tracking the bids on Ebay).
Paying for everyday occurances is typically done with cash or debit card or credit card. True m-commerce is the application of these common ubiquitous transactions via a mobile device... Mobile phone or PDA, not using a PC to buy a book on Amazon. Paying for coffee, tolls, parking meters, lunch and virtually any retail purchase you can accomplish with a card now will be accomplished via a mobile device with an electronic cash wallet and encrypted SMS credit or debit numbers. The key is accepting the fact that mobile devices can accomplish much, much more than the mag stripe bank card in your wallet.
The banking sector has for too long been constricting the development of M-comm by not certifying personal mobile devices to execute transactions accross their networks or POS devices. The Banks have been using 1960s magstripe technology in a very profitable manner ...Why change and have to spend to upgrade to the 21st century? www.tvac.net/philosophy.htm