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ECT News Community   »   E-Commerce Times Talkback   »   Re: The Bottom Line in Web Design: Know Your Customer



Re: The Bottom Line in Web Design: Know Your Customer
Posted by: Mark W. Vigoroso 2001-11-14 15:19:47
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Today's e-tailers are laser-focused on expediting the purchasing process, so designers
must justify their work in terms of usefulness first -- and aesthetics second. That is not
to say interactive and multimedia Web design solutions are inherently counterproductive.
"It has to do with a greater awareness of usability principles," Forrester analyst Randy
Souza told the E-Commerce Times. "Designers are starting to realize that if the customer
cannot accomplish his goals, the designer cannot accomplish his."


Re: The Bottom Line in Web Design: Know Your Customer
Posted by: Jason 2001-11-16 12:09:52 In reply to: Mark W. Vigoroso
Trying to find a copy of this report to purchase... can you help me? I am a member at jup.com but could not find the report.

Re: The Bottom Line in Web Design: Know Your Customer
Posted by: ffvfff 2001-11-15 09:29:24 In reply to: Mark W. Vigoroso
Interesting that this site is using Flash-based ads even as it bashes Flash.

Re: The Bottom Line in Web Design: Know Your Customer
Posted by: Boston Ted 2001-11-14 16:02:27 In reply to: Mark W. Vigoroso
It is nice to see that people have begun wising up. We need websites that are easily accessible. Flash and these other bells are useless and waste my time. I am not impressed.

Re: The Bottom Line in Web Design: Know Your Customer
Posted by: Liliane 2001-11-14 19:33:32 In reply to: Boston Ted
I totally agree with above. Furthermore, bells and whistles crash
my browser (Netscape 4.74) and no, I'm not updating for the
sake of it.

Re: The Bottom Line in Web Design: Know Your Customer
Posted by: huw 2001-12-06 10:46:06 In reply to: Liliane
There is nothing wrong with flash - it is the way it is used - it can be used badly and it can be used well - it is very powerful and can enhance a site it is used on if it is used well.

The web is an evolving medium and while usability is tantamount surely there are ways to marry good design and usability?
BTW Netscape 4.74 is a useless browser and you should upgrade to any one of the other browsers out there (ie5+, NS6 or Opera)

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