E-Commerce Times Talkback
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While there are supposed to be no boundaries dividing the World Wide Web into parts, the
reality is that business-to-consumer (B2C) e-commerce usually takes place within a single
country's borders, rather than from one corner of the world to the other.
Invisible barriers such as language, currency and taxation help keep the bulk of e-tail
activity from flowing across international borders, analysts and industry insiders say.
"There might be exceptions, but for the most part, U.S. buyers are shopping on sites here
in the States," Forrester Research analyst James Crawford told the E-Commerce Times.
The article intends with an assertion about consumer complaints which raises more questions. Merchants aren't receiving complaints. What complaints are consumers lodging? Where?
Although I see some truth in what the article says, I cannot say I totally agree.
I think there is mainly one reason for e-commerce to stay within the boundaries of the country of the consumer. It is as simple as "blind" navigation. That is, I know a brand, and I simply type www.BRANDNAME.com.
We all know the same worldwide brands (Nike, Coca-Cola, Amazon, etc.), PLUS brands we have already bought Off-line or seen in commercials. It is clear that this second option is, basically, geographical.
I do not know the name of a well reputed clothes firm in, let's say, Hong Kong, though it may be remarkably well known and respected in its local market...
Nevertheless, if I come across a good product, the website is OK, and I see that it is a serious company, nothing will undermine my will to have that item, or to shop at that website!!!
Quite Frankly, I could not care less where it comes from!!!