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ECT News Community   »   E-Commerce Times Talkback   »   Re: Online Warm-ups: Super Bowl Advertisers' New Game Plan

Re: Online Warm-ups: Super Bowl Advertisers' New Game Plan
Posted by: Enid Burns 2013-02-03 14:40:45
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As the U.S. prepares for kick-off of Sunday's Super Bowl, advertisers already have their plays in motion. Many of the commercials are already viewable online, and ads get support from online components. Over the past few years, the brands who buy air time for the Super Bowl have begun posting their commercials online in advance. The strategy is believed to help build buzz, though some wonder if it doesn't spoil the excitement of commercials debuting between plays on the big day.

Re: Online Warm-ups: Super Bowl Advertisers' New Game Plan
Posted by: Treepodia 2013-02-03 14:53:07 In reply to: Enid Burns
These are the top 3 Super Bowl 2013 commercials according to us in Treepodia:

1. Budweiser http://www.youtube.com/watch?v=o2prAccclXs&feature=player_embedded
2. Mercedes Benz http://www.youtube.com/watch?v=uPq7jVGPs3g&feature=player_embedded
3. Taco Bell http://www.youtube.com/watch?v=KvxZcULxfKw&feature=player_embedded
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Is native advertising good for journalism?
Yes -- It's a reasonable source of additional revenue for media outlets to support their traditional editorial efforts.
Yes -- Paid-for articles can contain useful information, but readers might bypass them if they look too much like ads.
Maybe -- But only if it's clearly labeled as paid-for content.
No -- I don't trust any information from media outlets that cloak paid-for content as objective journalism.
No -- Native advertising is confusing and devious, and it threatens the fabric of traditional journalism.
I Don't Know -- I don't understand what native advertising is.