E-Commerce Times Talkback
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Even when Darien Gold's pilates clients aren't in her studio, they can work on their moves by following the instructions and imitating the positions on her mobile app. Gold uses the app to expand the reach of her business, according to Bharath Lingam, CEO of PurpleTalk, which worked with Gold to develop her app. "Having a well-thought-out mobile app means being able to be in touch with all your consumers 24 hours a day, 365 days a year," Lingam told the E-Commerce Times.
It is very interesting to see how business adapt and the potential they see when they do. Mobile right now has a average ROI of $1.67 for every $1.00 spent. Companies like FAB have even see over 50% of their sales through their mobile app. It is very important to be mobile. One area though businesses suffer from is that they constantly make the mistake of offering the same stuff as their website or competitors, people want a unique experience that exceeds your competitions and at the same time enables them to do something. Remember mobile is a action engine. As a mobile developer we have to always remind and help our clients really understand and think about how people want to and will use their mobile application. If you do it right it truly amazing to see the results that can follow.