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ECT News Community   »   E-Commerce Times Talkback   »   Re: Verizon's New Ad Campaign Is a Load of Half-Truths

Re: Verizon's New Ad Campaign Is a Load of Half-Truths
Posted by: Jeff Kagan 2012-11-01 06:30:28
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Why is Verizon Wireless telling half-truths in its latest advertising campaign? It does make the company look better than its competitors, but here's the problem: When customers realize what they're led to believe is only a half truth, they will be very upset with Verizon. So why risk that damage to the brand and the customer relationship? Verizon is not lying. Still, it is telling only half the truth, and the result leads customers to believe something that isn't true.

Re: Verizon's New Ad Campaign Is a Load of Half-Truths
Posted by: JackANSI 2012-11-01 07:42:29 In reply to: Jeff Kagan
"The problem is 4G LTE is different, but not better."

4G LTE is way better than HSPA+, sorry. HSPA+ is technically 4G ("rules" were modified to let AT&T and others call it 4G), but LTE is closer to real 4G than HSPA+. (LTE Advanced is the start of 'real' 4G). You've been had by the oldest trick in marketing.

The data is handled different enough between them at the physical level that LTE is several times quicker than HSPA+.

easy to digest article:


Re: Verizon's New Ad Campaign Is a Load of Half-Truths
Posted by: AmLowLife 2012-11-01 12:46:08 In reply to: JackANSI
Exactly, 4G-LTE is a lot better simply because it's closer to actual 4G than the other technologies. If it weren't so good, why would AT&T be busting their butt to build an LTE network, eh Jeff?

I think their ad is more honest than AT&T's where they say they have the largest 4G network. They should be saying they have the Largest Obsolete 4G Network.

And don't even get me started on T-Mobile calling their network 4G. One day it's 3G and the next it's 4G. Yeah, right...
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