E-Commerce Times Talkback
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Online outlets' share of the advertising pie grew 14 percent from a year ago, with mobile channels commanding a larger bite as more users consume content on smartphones and tablets, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertisers spent a total of $17 billion on online ads in the first half of 2012. The bulk of that money went to search-related ads, which accounted for 48 percent of spending for that time period. Search ads brought in $8.1 billion, a 19 percent increase from a year ago.
Not trying to pick a fight here, but I think some - certainly not all - but some mobile ad networks have already broken away from a one-size-fits-all model for Internet advertising. And they ARE figuring out a way to remain relevant in this expanding marketplace. Why doesn't this article, for example, talk about the biggest innovators today? It's not Apple or Google... it's ad networks. And there are many. Consider Airpush - groundbreaking stuff with its new SDK (http://bit.ly/NyV3FJ). Devs are getting industry leading CPMs with this - THAT is progress. So I maintain that there are quality innovators in the space, and they deserve to be mentioned here.