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ECT News Community   »   E-Commerce Times Talkback   »   Salesforce and Gmail



Re: Building Synergistic Alliances in the Clouds
Posted by: Jeffrey M. Kaplan 2012-01-14 17:02:28
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With little public fanfare, SAP and Google announced a strategic alliance to integrate SAP's BusinessByDesign and Google Apps during an "influencer" forum last month. Although senior executives from both companies boasted about the significance of this joint initiative, neither issued a public announcement, and little press coverage ensued from the event. This raises a question about what it takes to create a partnership in the Cloud that is truly compelling and game-changing.


Salesforce and Gmail
Posted by: bbruce 2012-01-14 17:44:52 In reply to: Jeffrey M. Kaplan
Confirming what he author noted, we're seeing that a significant number of Salesforce users also use Google Apps. Our app, Cirrus Insight, allows users to view and manage Salesforce leads and contacts from inside Gmail. This type of deep integration between cloud apps yields substantial productivity.
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Yes -- It's a reasonable source of additional revenue for media outlets to support their traditional editorial efforts.
Yes -- Paid-for articles can contain useful information, but readers might bypass them if they look too much like ads.
Maybe -- But only if it's clearly labeled as paid-for content.
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No -- Native advertising is confusing and devious, and it threatens the fabric of traditional journalism.
I Don't Know -- I don't understand what native advertising is.