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With little public fanfare, SAP and Google announced a strategic alliance to integrate SAP's BusinessByDesign and Google Apps during an "influencer" forum last month. Although senior executives from both companies boasted about the significance of this joint initiative, neither issued a public announcement, and little press coverage ensued from the event. This raises a question about what it takes to create a partnership in the Cloud that is truly compelling and game-changing.
Confirming what he author noted, we're seeing that a significant number of Salesforce users also use Google Apps. Our app, Cirrus Insight, allows users to view and manage Salesforce leads and contacts from inside Gmail. This type of deep integration between cloud apps yields substantial productivity.