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ECT News Community   »   E-Commerce Times Talkback   »   Re: Google Red-Faced Over Chrome Advertising Goof



Re: Google Red-Faced Over Chrome Advertising Goof
Posted by: Erika Morphy 2012-01-06 14:30:52
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Google has become the subject of a series of withering articles calling it out for violating its own advertising policies. The company reportedly has run sponsored marketing ads for its Chrome browser using techniques that last year's Panda algorithm change was designed to prohibit. The paid sponsorships apparently resulted from a misunderstanding between Google and its marketing company, Unruly Media. Google said in a statement that it never agreed to anything more than standard online ads.


This doesn't make sense
Posted by: BackTriangle 2012-01-06 14:47:09 In reply to: Erika Morphy
This criticism of Google doesn't even make any sense. If Google wanted to promote Chrome to people, they can just tweak their search algorithm in their favor. Why would they have to pay for paid links? Nothing about this makes sense. The fact that Google is obviously not guilty here, but still has to take some dumb penalty to save face is the most galling thing about this when you consider how many other innocent companies Google has penalized in the past and will penalize in the future. I'm the biggest critic of Google that's out there, but this is so much of a non-issue that is not their fault. These constant mistakes that Google makes, and their shockingly and stunningly bad customer service is why people are looking at alternatives to Google and looking more and more at other search engines, social media ads, 3rd party companies (see http://www.buyfacebookfansreviews.com for dozens of companies that work on various social networks), and other forms of advertising. Google is obviously a big player, but in the long run I would say that their lack of respect for their customers is their biggest issue and that this particular incident is not even their fault here.
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