E-Commerce Times Talkback
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The mobile age has arrived. In 2011, global shipments of smartphones and tablet devices surpassed shipments of laptops and desktop PCs, laying the groundwork for an era in which consumers are increasingly using mobile technology for everything from airline reservations to vehicle purchases. The mobile age snuck up on many of us. But one group of mobile-savvy users has been hard at work, waiting for mobile to rise in the hierarchy of commerce: fraudsters.
Mr. Faulkner. You article is most informative. You refer, however, only to the impact on retailers. Do the same threats, protective measures and consumer behavior factors apply to mobile banking as well?
Thanks for your comment. Banks do face the same problem as retailers, but even more so. For large organizations, coordinating an effective fraud strategy across both web and mobile is even harder. A recent study conducted by ThreatMetrix and The Ponemon Institute found that only one in five consumers feel protected from fraud during mobile banking.